Novi, MI, February 19, 2025 – ENCO announces that vCreative customers nowhave immediate access to its SPECai ad creation service directly within theinterface of vCreative’s vPPO and vProMedia workflow management platforms. Theintegration between the industry leading AI spec spot and business workflowsoftware solutions creates a singular and linear production workflow for newspec spots from the initial order, streamlining the process of creating anddelivering spec spots within vCreative software environments.
ENCO,along with SPECai partners Benztown and Compass Media Networks, announced plansto integrate with vCreative at NAB Show 2024. The integration providesvCreative customers with direct access to the ad creation service through a SPECailogo now live within vPPO and vProMedia, two of vCreative’s leading softwareplatforms for radio operations.
Upon placing a neworder, account executives can choose to produce a new spec ad on the spot –without ever leaving the vCreative software environment. The SPECai servicelaunches a new window within the vPPO or vProMedia environment after clickingon the SPECai logo, which begins the process of creating a new spec spot.
SPECai’s responsive workflow than guides throughthe development process, which begins using generative AI to create copy with multiplescript options. The process than moves onto voiceover creation, which includes accessto many AI voice styles; and music bed selection via access to Benztown’s libraries.Upon completion, the user returns to the vCreative environment to move throughthe remaining steps of the workflow, including production approvals across all relevantdepartments.
“More than 6,600 vCreative users now havefront door access to SPECai through our software workflow solutions, providingour radio broadcast customers with a new and innovative option to create specspots in front of their clients through the power and efficiency of AI,” saidMary DelGrande, CEO, vCreative. “ENCO’s integration work keeps everythingneatly within the vCreative software environment to maintain the level oforganization our customers expect. On the business side, this launch representsyet another that vCreative can help our customers reduce production timelines,improve operations and save money.”
vPPO and vProMedia offer paperless workflowsto accelerate production and back-office business tasks a across multipledepartments, ensuring exceptional efficiency, resource management, and errorreduction through to the ingest stage. That includes delivering into ENCO DADautomation systems, for which ENCO and vCreative have long-establishedinteroperability through a previous collaborative effort.
“Ourintegration with vCreative maintains the freedom of being able to create specspots within seconds from anywhere and on any device, whether in front of theirclients, at the studio, pr even at home,” said Ken Frommert, President, ENCO. “vCreativeis the leader in production and back-office workflow management forbroadcasters, and our SPECai integration aligns with vCreative’s philosophy forproviding toolsets that help broadcasters drive smarter, faster and more intuitiveoperations.”
About ENCO
Foundedin 1983, ENCO pioneered the use of computer-based, digital audio and programautomation for radio stations and TV studios. The company has since evolved itsaward-winning product line to span all aspects of today’s automated broadcastand production workflows, including closed and open captioning, AI productiontoolsets, live virtual production, visual radio, audio compliance, instantmedia playout, remote contribution, and cloud-based web streaming. It alsobrings the benefits of its patented captioning and live audio/video playoutinnovations to professional AV environments including conference rooms, lecturehalls, sporting arenas and event venues. For more information, please visit: www.enco.com.
